Two things:
The weed maps sign on the stage cut-off a big portion of the main screen for spectators.
If there was catered food (beyond just some pizza, which I also bought) I definitely would have bought some rather than going outside to get food. Maybe you could do something with the area with the beanbags and tables - add a couple extra tables, add a screen of the main cast, and you could have a 'relatively quiet' little cafe/eating area.