phobiaGotta somehow make the pub players interested in competitive, and that's pretty hard because a very big majority of them are casuals
I don't think that's fair to say.
There are lots of hardcore pubbers out there, they just don't know about competitive because Valve barely supports it. I pubbed for 2 years before I realized there was competitive tf2 in any format, and the only reason I learned about it is because a friend was getting mentored by a HL Spy.
Casual and hardcore gamers alike know about Starcraft, or LoL, or DOTA's competitive scene, or at least know it exists, but how many just regular gamers know tf2 is more then just a pub game? chances are the numbers are slim.