NoonaHow would we be able to create this team-loyalty/competitiveness for players that aren't prem/invite? With professional sports world-wide, they do so by representing their country/state/city. For Esports its a matter of representing their continent, NA vs EU vs AU, but is this enough? How else could we increase this sense of "belongingness" and loyalty?
While it's not ESEA, I think that bpm had a step in the right direction for that last season, since they were sponsored by Lotus Clan. Lotus actively promoted them when they were cast by tf.tv, especially during playoffs, and much of the chat had messages like "Lotus sent me, go bpm", etc. Since esports are largely a non-geographically divided sport, at most by continent, then we need to look at those online groups and communities to sponsor teams and give that sense of team loyalty, since many pub players will find a server or server group they enjoy and stick to it.