reillyEnthusiasts.
Some people enjoy seeing cutting edge tech. In most cases, you want a nice, but cheap video card for your PC build, because gaming is your hobby. But these people, the PC build is their hobby.
Exactly. I am an enthusiast myself (not a benchmark or LN2 overclocking whore) and I own quite a few performance computers that I use for distributed computing purposes (Folding@Home and World Community Grid contributions). These expensive video cards can get a ton of research done and with just a few cards versus buying all small cards which also lose a lot of their resale value almost right away. Just one of these cards could easily replace four GTX 480s for Folding@Home yet use the same amount of energy as one card. It's amazing how far computers have advanced in the last 15 years, from Google running their first rack with like 40 Pentium II 300MHz CPUs to current laptops that could destroy said rack performance-wise.
rQwireOr nVIDIA will finally stop releasing weaker cards just to keep in line with AMD and finally get their actual cards onto the market. Either way competition will be good for us, I wouldn't mind picking up a 770 around 300 :D
NVIDIA's biggest chip (GK110 a.k.a. GTX 780/TITAN and originally Tesla) is going to be trading blows with this, so it took AMD up until now to have an answer for GTX 780/TITAN, but NVIDIA doesn't seem to have anything new in the pipeline so this could get interesting. NV simply rebranded the 600 series for the non-GK110 cards, and I'm curious what AMD will do with the rest of the Rx 2xx series if they will re-brand existing 7xxx cards or if they have new GCN 2.0 parts for us.