I'm gonna be a party pooper here but if ESEA really wants to get into the EU scene they have to mold themselves to the EU scene limitations / characteristics.
Not every country has the same median income per capita, there are eastern nations where 5$ a month would mean the world to them and the same 5$ a month in norway would be spare change. Same about player technologic or language limitations, I don't know at what point you have your infrastructure ready to accomodate EU players but for example do you have the ESEA client translated to the languages of the areas you want to target? Plenty of people in spain barely talk english, same for russians, etc etc...
I do hope you have this thought-through, it has potential and I hope it works but I wouldn't put my hands in the fire for it right now.