Setsul snip
Most major brands do that regardless of the product...No need to be so abrasive about it. Not everyone looks up company suppliers when they do their normal shopping.
http://whirlpool.net.au/wiki/psu_manufacturers - for anyone interested.
Brand name recommendation is still valid. It's common knowledge that every brand has a low tier products and high tier products, especially with electronic goods. You're assuming that everyone is blindly buying these without an understanding of a very common business model. Quality of RMA support is a very brand specific quality. I've heard nothing but good things from their rma customer support.
Setsul*RM series: fan doesn't turn on until 50% load -> quiet, but overheats
HXi series: corsair link -> useless gimmick
Quiet but overheats, that's a moot point at best. I'd like to see your source material. Even if that's the case, such options can be changed with fan controllers.
Corsair link can monitor your PSU's Power Output,Temps, and fan speed. Integrated thermal monitoring for psu's is normally a server grade option only. It could help troubleshoot an issue, or prevent one from occurring. It's not something everyone needs or cares about, but that's why it's available on certain models, and not on others.
NZXT's CAM SOFTWARE is similar.
NZXTNZXT CAM allows you to control your Kraken X61’s fan speeds, Hue lighting, and other custom cooling settings. The Kraken+ CAM module is also available in CAM Mobile, allowing you to monitor temps and adjust your Kraken fans and Hue remotely from the convenience of your mobile phone.
Not everyone buys for aesthetics or convenience, some appreciate the comforts.
tl;dr Marketing is in everything. You don't have to be a cunt about it.