The ASUS has a g sync module so I don't really see how it'll be priced anywhere close to the freesync models. Their pricing has never been generous, but I guess we'll see.
Don't understand the slin downvotes. I think it's a tough decision between these panels and the cheaper 165Hz 24inch 1440p panels.
Strobing at 240Hz sounds super nice though, but not for $699 AUD. (puke)