fraacOne of the things turning people off of competitive tf2 is a lack of knowledge concerning the competitive formats
This may be true but until there was evidence for it I wouldn't jump the gun. You need to survey pub players.
If you're serious about bringing players into comp, I wrote a script that datamined tf2lobby profiles for good players with no league experience. You could invite them to attend some kind of academy in batches of 100 a year. That is, if you were serious about it.
Here's what a TF2 "puber" has to say.
Besides the fact that I'm having issues with Mumble.
My biggest issues is How the hell do I get started? Where do I play, how do I find people to play with, considering I'm a TF2 Comp Noob (don't even know what class I'd want to play competitively)
I signed up was hoping to get into a "newbie mix" but haven't seen one since I did.