Yeah I've just heard the cooler is a great one. I own the EVGA myself so I haven't payed much attention to the other brands but John seems knowledgeable, go with that one.
mario$250 GTX 570 Graphics Card, highest end GPU while still getting great bang for buck
newegg.com/Product/Product.aspx?Item=N82E16814130593
Don't do this. For $250 you have a lot better options than the 570, it may be a great card, but you can get better bang for you buck elsewhere with a newer card