Publiclir Rebranded to Crowns Esports Club

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posted in News

Jerm

June 2, 2016

Swedish eSports organization Publiclir.se recently announced the rebranding of their eSports teams under the Crowns Esports Club banner. The rebranding brought about a new team name, the Crowns. team tag, and a fresh team logo.

Crowns Esports Club's team manager Henrik "Heny" Bergfeldt shared some words regarding the rebranding:

The reason for this action is that Publiclir has grown into one of the biggest gaming organisations within Sweden. Alongside public servers, Publiclir hosts both bigger and better tournaments every year, growing bigger by the day.

We’re at a point where separation between the community and the competitive teams would be more than beneficial, and as such we’ve chosen to move our teams to the newly started Crowns Esports Club. Crowns will from now on house Publiclir’s competitive teams and provide the best possible support. Publiclir will continue to be an active part of Swedish eSports and will continue to host the best of online tournaments, qualifiers and public servers.

The lineup wearing the Swedish org’s Crowns is:

Scout: p-rez
Scout: atomic
Roamer: Thaigrr
Pocket: AMS
Demoman: Smirre
Medic: ondkaja

popcorp

44 Frags – +

Straight upgrade to Name and Logo.

zeFrosty

36 Frags – +

popcorpStraight upgrade to Name and Logo.

But how will war make pubic hair jokes now?

[quote=popcorp]Straight upgrade to Name and Logo.[/quote]
But how will war make pubic hair jokes now?

Twiggy

6 Frags – +

HenyWe’re at a point where separation between the community and the competitive teams would be more than beneficial

I'm actually interested in the reasoning behind this. I would have assumed that sharing a name between a successful org and esports teams would mean more publicity for both parties, which is helpful for things like sponsorships.

[quote=Heny]We’re at a point where separation between the community and the competitive teams would be more than beneficial[/quote]

I'm actually interested in the reasoning behind this. I would have assumed that sharing a name between a successful org and esports teams would mean more publicity for both parties, which is helpful for things like sponsorships.

BBiA_duchess

-4 Frags – +

http://www.hbo.com/assets/images/series/game-of-thrones/downloads/wallpaper-lannister-1600.jpg

Pendji

3 Frags – +

http://pubichair.se/

TwiggyI'm actually interested in the reasoning behind this. I would have assumed that sharing a name between a successful org and esports teams would mean more publicity for both parties, which is helpful for things like sponsorships.

Company management.

Besides if you had a TF2 team called Saigns.de eSports, I doubt many people would think of you as a serious undertaking. A majority of people think of Publiclir as a public community and not an MGO in that sense of the term (afaik).

http://pubichair.se/

[quote=Twiggy]
I'm actually interested in the reasoning behind this. I would have assumed that sharing a name between a successful org and esports teams would mean more publicity for both parties, which is helpful for things like sponsorships.[/quote]
Company management.

Besides if you had a TF2 team called Saigns.de eSports, I doubt many people would think of you as a serious undertaking. A majority of people think of Publiclir as a public community and not an MGO in that sense of the term (afaik).

fade-

0 Frags – +

isn't publicir also a csgo pro team

is that also getting renamed?

isn't publicir also a csgo pro team

is that also getting renamed?

KiNG

11 Frags – +

more like clowns kappa

riotbz

3 Frags – +

fade-isn't publicir also a csgo pro team

is that also getting renamed?

publiclir itself got renamed

edit: downfragged for presenting facts?

[quote=fade-]isn't publicir also a csgo pro team

is that also getting renamed?[/quote]
publiclir itself got renamed

edit: downfragged for presenting facts?

arose

18 Frags – +

Crowns (E-)Sports Club sounds like it should be a rugby club especially with the lion logo.
Definitely the fanciest name in prem.

#10

nyk

13 Frags – +

aroseCrowns (E-)Sports Club sounds like it should be a rugby club especially with the lion logo.
Definitely the fanciest name in prem.

Comfortably Spanked...

[quote=arose]Crowns (E-)Sports Club sounds like it should be a rugby club especially with the lion logo.
Definitely the fanciest name in prem.[/quote]
Comfortably Spanked...

#11

Jerm

1 Frags – +

riotbzfade-isn't publicir also a csgo pro team

is that also getting renamed?publiclir itself got renamed

edit: downfragged for presenting facts?We’re at a point where separation between the community and the competitive teams would be more than beneficial, and as such we’ve chosen to move our teams to the newly started Crowns Esports Club. Crowns will from now on house Publiclir’s competitive teams and provide the best possible support.

According to the TL wiki Publiclir doesn't have a CS team atm but I think it'd be safe to assume that they'd be rebranded to & referred to as Crowns Esports Club as well.

I'm not sure if I'm misinterpreting your sentence about Publiclir getting renamed but it's just for their eSports teams from the look of it - like how Logitech is distinguished from Logitech G / Gaming, but they're still the same company.

[quote=riotbz][quote=fade-]isn't publicir also a csgo pro team

is that also getting renamed?[/quote]
publiclir itself got renamed

edit: downfragged for presenting facts?[/quote]

[quote]We’re at a point where separation between the community and the competitive teams would be more than beneficial, and as such we’ve chosen to move our teams to the newly started Crowns Esports Club. [b]Crowns will from now on house Publiclir’s competitive teams and provide the best possible support.[/b][/quote]

According to the [url=http://wiki.teamliquid.net/counterstrike/Publiclir.se]TL wiki[/url] Publiclir doesn't have a CS team atm but I think it'd be safe to assume that they'd be rebranded to & referred to as Crowns Esports Club as well.

I'm not sure if I'm misinterpreting your sentence about Publiclir getting renamed but it's just for their eSports teams from the look of it - like how Logitech is distinguished from Logitech G / Gaming, but they're still the same company.

#12

trash

3 Frags – +

I dunno why esports teams are just now realizing how traditional sports teams have the right idea when it comes to branding, but I am 100% all for it

that logo looks gorgeous

I dunno why esports teams are just now realizing how traditional sports teams have the right idea when it comes to branding, but I am 100% all for it

that logo looks gorgeous

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