clyph0rd*let's organize an exciting event to build hype for the competitive community, but schedule it for almost immediately after it was announced so that most of the big YouTubers involved don't have time to announce it on their channels and build hype for the event*
The "event" was originally going to just be youtubers vs a pug team based around b4nny and clockwork. It was scheduled a little while ago, and was less of an event and more of a "we're gonna get in a server and record a few games" for the youtuber's channels (hence the midnight est start). Raja (stapler) approached me with a question about configs or something, and I said "I could see if tftv is able to cast it". TFTV got a production team together, and it got casted (really well, I might add).
The main community-wide benefit will most likely come from the videos put out on Raja and array's channels that will let their audiences know "oh competitive isn't some stupid, tryhard crap. i might try it!", which is the main goal of the event anyways. The last video with this many big/ semi-big tf2 youtubers is approaching half a million views.
Hope this clarifies some stuff about the event. :)